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Ctrip data shows that since the end of November, the sales of ice and snow travel products have started. In the past week, the search volume of "skiing" on the platform increased by 50% month-on-month, and the search popularity of ice and snow related products continued to rise in December.Huaxi Securities believes that in 2025, A-share earnings are expected to usher in an inflection point, with a high probability of technological growth assets, and revenue growth is expected to become the dominant factor in style allocation. The short-term "New Year's Market" has been launched, focusing on the value direction of the market before the year, and looking at the two main lines of domestic demand and advanced manufacturing after the year. It is expected that A shares will remain in a volatile state, and the "New Year's Market" configuration has a high winning rate.The big financial sector rose in intraday trading.

The big consumption sector has become the strongest main line of the market.Ice and snow economy concept stocks have been active recently and strengthened again yesterday. At the close, Jingxue Energy Saving had a daily limit of 20%, Dalian Shengya, Yingpaisi and Iceberg had daily limit, and Changbai Mountain and Sanfu Outdoor rose by over 5%.Citic Securities said that near the Spring Festival, the superposition policy is expected to heat up, and consumption is expected to usher in a new round of rebound and repair. CITIC Securities suggested that the consumption allocation should be progressive from both offensive and defensive to flexible varieties. In terms of both offensive and defensive, we can pay attention to consumer internet, dairy products with low valuation and high return, and mass catering that are expected to be the first to stabilize; In the aspect of flexibility, the catering supply chain, alcohol, human resources services, hotels and so on with obvious pro-cyclical characteristics are considered.

A shares fluctuated higher, and the large consumer sector collectively strengthened.Guosheng Financial Holdings recently announced that the company has received the "Acceptance Form for Administrative License Application of China Securities Regulatory Commission" issued by China Securities Regulatory Commission, and the CSRC has accepted the application for administrative license for the merger of Guosheng Securities by Guosheng Financial Holdings. The merger and acquisition still needs the approval of the CSRC, and there are uncertainties about whether and when the relevant approval can be obtained and the final implementation completion time. The company will disclose the progress in a timely manner in accordance with relevant regulations.As for the market outlook of the brokerage sector, Guojin Securities said that in 2025, liquidity is expected to be further relaxed, which will improve the stability of the market, the improvement of economic fundamentals will be confirmed, and the stock market is expected to rise further, which will benefit the valuation and performance of the brokerage sector.